Besides homeshopping and online webshops, the product range from OCG Retail (used to be JML Benelux) is also sold via (online) retailers like Bol.com, Blokker and Fonq, but also in the supermarket chains like Dirk and Vomar.

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In the Netherlands the consumers mostly know this retail division of the Omni Channel Group as the products that are sold in store via promotional offers and product videos on a screen above the aisle. The range of products from OCG Retail is sold to retailers and e-tailers in the Benelux, UK, France and the Nordics and includes products in the categories household, kitchen, sleeping, health, beauty and personal hygiene in a diversity of price ranges. Well-known brands are HEBEskin, BluMill, Nutribullet and Toppers van TV.